SONIC had 3,964 franchise units in January 2017, making consistent menuing and pricing difficult across markets. They are known for their specialty menu and limited time-offer-items. This dynamic menu and diverse franchise organization made for a highly complex menu management process.
SONIC wanted to improve the process and use technology to empower a more advanced menu system. This problem required a robust and powerful enterprise solution that spanned the needs of all internal departments and multiple external organizations.
A custom web application for the franchisees, workflow and order management application for the print company, and a series of enterprise APIs to tie everything together. This multi-organization enterprise solution created systemic pricing intelligence, smooth workflow from pricing to channel delivery, and reliable menu and pricing data.
A disjointed 6-month process turned into a smooth 6-week process that added never-before-available business intelligence. A new foundation was laid to control menu and pricing delivery to all channels with a single, manageable workflow allowing an unprecedented level of control and insight.