With over a decade of expertise in the QSR space, we play an important role with nationally renowned brands helping define a vision and enhance their customer experience. We develop robust solutions for menu management, pricing management, mobile order-ahead, kiosk, digital menu boards, and the processes associated with pushing these data points to various channels. These solutions have allowed our clients to manage the digital and print channels efficiently through a single, easy-to-use administrative tool.
Sonic’s Problem
SONIC had 3,964 franchise units in January 2017, making consistent menuing and pricing difficult across markets. They are known for their specialty menu and limited time-offer-items. This dynamic menu and diverse franchise organization made for a highly complex menu management process.
SONIC wanted to improve the process and use technology to empower a more advanced menu system. This problem required a robust and powerful enterprise solution that spanned the needs of all internal departments and multiple external organizations.
Phase 2’s Solution
A custom web application for the franchisees, workflow and order management application for the print company, and a series of enterprise APIs to tie everything together. This multi-organization enterprise solution created systemic pricing intelligence, smooth workflow from pricing to channel delivery, and reliable menu and pricing data.
A disjointed 6-month process turned into a smooth 6-week process that added never-before-available business intelligence. A new foundation was laid to control menu and pricing delivery to all channels with a single, manageable workflow allowing an unprecedented level of control and insight.
Services Provided
Technology Leveraged
