20M Square Feet, Zero Licensing Fees: Why They Built Instead of Bought
Phase2 transformed a marketing concept into a comprehensive tenant experience platform, eliminating costly licensing fees and fragmented systems while giving the client full ownership and turning operational overhead into competitive advantage.
Turned operational overhead into competitive advantage: a white-label platform that solved internal challenges and became a revenue-generating product.
The Challenge
The client, a commercial real estate firm managing dozens of large commercial properties across multiple states, faced prohibitively high licensing fees for off-the-shelf platforms that would only increase as they scaled. A fragmented approach of licensing multiple specialized solutions for facility management, tenant communications, and operations would have cost as much as building a custom platform over five years, yet they'd own nothing and still manage the operational overhead of disconnected systems.
Phase2_Approach
The client came to Phase2 with an initial concept for a marketing application. Through our collaborative discovery process, the vision expanded from a marketing tool to a property management operations app, and ultimately into a comprehensive tenant experience platform that unified facility management, tenant access, maintenance tracking, and communications.
Phase2_Result
Today, the platform is a white-label solution that transformed from solving the client's internal challenges into a revenue-generating SaaS product they can license to other commercial property management companies in the market. The platform eliminated costly licensing fees, consolidated fragmented operations, and gave the client full ownership, turning operational overhead into a strategic competitive advantage.